Issue 2 Issue 1

 

Editorial
Echo
Publicity
ASAPS
ASAPS Meetings
Buttocks
Wrinkle fillers
Facelift Century
Face as a Mosaic
BI PLan Lifting
Mozart as Doctor
Prophylactic Face
Beauty Managers
Cosmeticians
Face Styling
Radio Surgery
LocalAnaesthesia
Sushruta
Illouz - Portrait
Anthropo-Design
On Guard
Mexico
Botox Disclaimer
MAD New York
USA Breasts
German Noses
Fatal Surgery
EU Guidelines
Lugano 2003
Berlin 2007
Celebrity Corner
SMILE !
Statistics
NEW BOOK

 

Aesthetic Surgery and Publicity

 

 

In the autumn of 2002,Dr.Urs Burki, a 57 year old plastic surgeon from Geneva, conducted an open-air surgery in front of a camera on top of the 3500-metre Längflügletscher in the Swiss canton Wallis. "Back to nature," was his motto which was supposed to convey the idea of a positive, harmonic surgery experience. It was also meant to demonstrate the positive impact of sterile alpine air; the patient, the surgery team, the surgery table as well as the entire equipment had to be lifted to the top of the mountain by a helicopter.

In 1993,the Swiss physician had conducted a facelift operation on a private villa's terrace in Cologny overlooking the Geneva Lake. He has conducted surgery on board a yacht, in a specially prepared apartment, and in front of a concert audience. All of this because of the fresh air? Not because of publicity? No, the surgeon wanted to draw public attention to ambulant surgery in local anaesthetics. Journalists just happened to be there every single time. According to the German Medical Association's professional code of conduct, surgery "in transit" is not allowed. Maybe no such law applies in Switzerland?

The German media have applied the title "beauty pope" to an ENT specialist. His creativity is enviable: On December 31, 1999,he took a helicopter and landed in front of his clinic to make a "millennium nose". Shortly afterwards, after the successful operation, the helicopter lifted him up into the sky again - he returned to his well earned skiing vacations. TV cameras followed him constantly.

The same "pope" announced in a TV talk show he had conducted 30.000 surgeries himself. If that were the case he must have become "Facharzt" by the age of 25. It also means that he conducts 3-4 surgeries EVERY day, including weekends, holidays, days of congress meetings. Medical faculties do not offer arithmetic as an individual field of study. It was in the same TV show that he was asked whether he had ever experienced any complications during a surgery. "Toi, toi, toi - I have always been lucky," was his reply. 30.000 times luck in a row. Mind you: this refers to him -not to his patients.

The editors of a Saturday night TV show (8 p.m., ARD, "Jürgen von der Lippe Show") called me recently: "Would you conduct surgery adding wrinkles to somebody's face?" "Why?," I asked with astonishment. "It would be great if we could show this in our show. "I wanted to know "Do you have a candidate for this?" They did not. "But maybe you know somebody." - "I haven't heard such a request in the last 25 years. But you never know, perhaps somebody will show up at my clinic next week," I said calling off the alarm.

Three years ago, a worldwide surgery was conducted by the ISAPS secretary general. The BBC inquired whether plastic surgeons had ever 'uglified' a patient. Apparently there was a candidate who had felt burdened by too much beauty and was transformed into an ugly duckling. Nobody was able to confirm this story. Even as an inquiry by the BBC - this is a step too far.

Yet we do know of an example from the Middle Ages: Sacred Edda the younger, also known as Hidda, cut off her nose in order to cut out any distraction from her devotion to Jesus Christ. We have not heard of similar cases since.

In the United States, the extreme makeover of patients has been tolerated, or even supported by professional associations. The American TV-import "The Larry King Show" has been watched and appreciated by German audiences for years. Today the "SWAN"-series is taking its course in the US: Patients are being transformed into copies of their personal TV and film favourites. Members of the plastic surgery community are shocked: It is not our intention to create humanoid falsifications. What happens if plastic surgery becomes a subject of discussion among the heads of Roncalli Circus, Circus Krone, etc. during their annual meeting in Monte Carlo: Who will be the first one to present cosmetic surgery as a circus attraction?

D.Panfilov